New Movements builds on a family tradition that started in 1916, when Johnny Evensen set out to create quality products that could withstand the Nordic seasons and last for generations. These values became the foundation for a family tradition of heritage craftsmanship.
Today, they form the basis of our commitment to our design philosophy and European production, with repair and recycling services. A product is only as good as the materials and people behind it.
That’s why materials and craft lead every decision, and price follows. Our products are worn, tested, and improved in real conditions from cities to fjords to meet the highest standards, for you.
First generation
Johnny Evensen
Born 1893 in Oslo. Qualified as a royal court shoemaker. Founded the family craft in 1916.
Second generation
Rolf Johnny Evensen
Born 1918 in Stavern. Apprenticed under his father and qualified as a shoemaker. He served as foreman at Norrøna Skofabrikk outside Hamar until retirement. In 1936, he crafted bespoke football boots called “Even Spesial”, tailored to each individual player.
Third generation
Knut Evensen
Born 1954 in Hamar. Followed in his father’s footsteps, made moccasins and worked in his father’s factory.
Fourth generation
Martin Evensen
Born 1990 in Oslo. Studied retail and shoe design at the Academy of Art University, San Francisco. In 2017, Martin Evensen, fourth-generation shoemaker and founder of New Movements, chose to take that legacy in a new direction: one defined by circularity, innovation, and a modern understanding of what responsible craftsmanship looks like.